In the digital age, user engagement is the key to turning website visitors into loyal customers. One effective way to enhance interaction on your site is by using the Floating Awesome Button (FAB). FAB is a powerful WordPress plugin that helps create sticky, always-visible buttons that encourage user actions such as contacting you, signing up for newsletters, or returning to the top of the page with just a click.

Among its many features, the Location Rule by Date allows you to control when these buttons appear based on specific dates. This functionality makes FAB not only a versatile tool but also a highly customizable one, allowing you to optimize your website’s design for maximum engagement.

What is FAB’s Location Rule by Date?

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FAB’s Location Rule by Date is a feature that allows you to schedule when your floating buttons appear on your website, based on the dates you set. Whether you want the button to show up during specific events, holidays, or seasonal sales, this feature gives you full control over its visibility.

For example, if you are running a special promotion for Valentine’s Day, you can set the FAB button to be visible only from February 1st to 14th. Once the specified dates pass, the button automatically hides, ensuring your website maintains relevance throughout the year without manual adjustments.

Why Use Location Rule by Date?

The Location Rule by Date feature in Floating Awesome Button (FAB) offers several compelling reasons to integrate it into your website strategy. This functionality not only enhances user engagement but also ensures your website content is perfectly timed to suit specific goals. Here’s why using the Location Rule by Date is a game-changer for your website:

1. Targeted Engagement at the Right Time
   
   • One of the primary benefits of using Location Rule by Date is the ability to deliver targeted engagement at exactly the right time. This feature allows you to control when FAB buttons appear, meaning you can strategically time calls to action (CTAs) for special events, product launches, or promotions. For example, you can set the FAB to appear only during Black Friday or during the launch of a new product, ensuring the visibility of your call to action is maximized during key moments that matter to your audience.
   • When visitors see relevant content during specific periods, they are more likely to take action. Whether it’s buying a product, signing up for a newsletter, or engaging with a special offer, Location Rule by Date helps you deliver the right message when your audience is most receptive.
2. Seasonal and Event-Driven Visibility
   
   • For businesses or websites that rely on seasonal or event-based campaigns, Location Rule by Date makes it easy to adjust the visibility of your FAB buttons based on the calendar. For instance, if you’re running a holiday sale, the FAB button can be set to appear only during the days leading up to the holiday season and disappear once the event ends. This automation ensures that your site remains up-to-date with your marketing plan without you needing to manually adjust visibility settings every time.
   • This is especially useful for industries that are heavily event-driven, like e-commerce, entertainment, or tourism, where promotions or content can change based on the time of year or upcoming events. By syncing FAB visibility with these events, you’re ensuring that your website remains fresh, timely, and aligned with your marketing goals.
3. Avoiding Clutter with Timely Visibility
   • Too many popups or floating buttons can overwhelm your website visitors, leading to a poor user experience. Location Rule by Date eliminates this issue by allowing you to hide the FAB button when it’s not needed. For example, if your sale ends on a specific date, the FAB button will automatically disappear without you needing to manually remove it, keeping your website clean and user-focused.
   • By controlling when and how the FAB button appears, you ensure that only relevant content is displayed, making the user experience more enjoyable and less cluttered. Visitors won’t feel bombarded with irrelevant messages, and you can keep your website streamlined and user-friendly at all times.
4. Increased Conversion Rates with Timed CTAs
   • The strategic placement of FAB based on dates has a direct impact on conversion rates. When you use Location Rule by Date, you can ensure that calls to action (CTAs) are shown during periods when users are most likely to convert. For instance, during a limited-time discount or a countdown to an event, showing a FAB button with a “Shop Now” or “Sign Up” message can prompt immediate action.
   • This timed approach creates a sense of urgency, motivating users to act before the window closes. It’s a proven strategy to increase conversions by leveraging scarcity and time-sensitive offers, making your FAB button more than just a visual element but a powerful tool for boosting sales and engagement.
5. Optimizing Campaign Effectiveness
   • Whether you’re running a marketing campaign, launching a new product, or hosting a special event, timing is everything. Location Rule by Date allows you to coordinate your FAB visibility with your broader marketing strategy. This feature ensures that the message users see on your site aligns with the active campaigns, promotions, or events you are running at that specific moment.
   • For example, during a flash sale, you can display the FAB button with a special message like “Limited Time Offer!” while the sale is active. Once the sale ends, the button automatically disappears, preventing any confusion and keeping the website experience consistent with the current campaign.

Step-by-Step Guide to Setting Location Rules for Specific Date

Setting up Location Rules by date in the Floating Awesome Button (FAB) plugin is simple and doesn’t require any technical knowledge. Here’s how to get started:

Step 1: Install and Activate the FAB Plugin

First, ensure that you have the Floating Awesome Button (FAB) plugin installed and activated on your WordPress website.

• Navigate to your WordPress Dashboard.
• Go to Plugins > Add New.
• Search for “Floating Awesome Button”.
• Click Install Now and then Activate the plugin once it is installed.

Step 2: Add New or Edit FAB Button

Once the plugin is activated, go to the FAB settings page to either create a new FAB button or edit an existing one.

• To edit an existing FAB button: Go to Admin > FAB > All FAB. Click on the Edit button for the FAB button you want to modify.
• To add a new FAB button: Go to Admin > FAB > Add New FAB. Here, you’ll create a new floating button and configure its settings.

Step 3: Enable Location Rules

In the FAB settings page, locate the Location Rule section. Here, you can specify conditions for when and where your button should appear. Firstly, you can select location type to Schedule > Date, then select the operator is equal to / is not equal to / is less than / is greater than / … , finally you’ll be presented with a dropdown menu that allows you to select which date you want to apply.

Step 4: Save Your Changes

Once you’ve set up your location rules, click Save to apply the settings.

• Now, your floating button will only appear on the specified date based on the location rules you’ve selected. This helps to tailor the user experience and ensure your call-to-action buttons appear where they are most relevant and impactful.

Real World Use Cases for FAB’s Location Rule by Date

The Location Rule by Date feature in Floating Awesome Button (FAB) offers a wide range of practical applications across different industries and scenarios. Below are some real-world use cases that demonstrate how businesses and website owners can leverage this feature to enhance engagement, optimize user experience, and increase conversions:

1. E-commerce Seasonal Promotions

• Use Case: An e-commerce store running a Black Friday Sale.
• How It Works: The FAB button can be scheduled to appear only during the dates leading up to and including Black Friday (e.g., November 20th to November 30th). The button can display a message like “Shop Now for 50% Off” to encourage users to take immediate action.
• Benefit: This ensures that customers are aware of the promotion during the peak shopping period without overwhelming them with irrelevant buttons outside of the sale dates. Once the sale ends, the button disappears automatically, reducing clutter.

2. Event-Driven Calls to Action (CTAs)

• Use Case: A website promoting a Webinar or Live Event.
• How It Works: The FAB button could be set to appear only during the week of the webinar, showing a message like “Register for Our Free Webinar Today!”. The button can disappear once the event date has passed.
• Benefit: This makes it easy to promote time-sensitive events while avoiding the clutter of a permanently visible button after the event has concluded.

3. Time-Sensitive Offers in a Restaurant or Food Delivery Website

• Use Case: A restaurant offering a Happy Hour Special.
• How It Works: The FAB button can appear only during the hours of the happy hour (e.g., 4 PM to 6 PM every weekday) with a message like “Order Now for 20% Off Your Meal”. Once the time window ends, the button automatically hides.
• Benefit: By syncing the visibility of the FAB with business hours, customers are only prompted to take action when the offer is active, creating a seamless and relevant user experience.

4. Holiday and Seasonal Campaigns

• Use Case: A clothing store promoting Holiday Discounts.
• How It Works: FAB’s Location Rule by Date can be used to show the button only from December 1st to December 25th, promoting “Holiday Sale – 30% Off All Items”. Once the Christmas season is over, the button automatically disappears.
• Benefit: This creates urgency during the holiday shopping season, driving customers to take advantage of discounts while ensuring the website is only displaying relevant content during the holiday period.

5. Product Launch Countdown

• Use Case: A tech company launching a new smartphone.
• How It Works: The FAB button can be configured to appear in the days leading up to the launch (e.g., 7 days before the product goes live) with a countdown timer or a message like “Pre-order Now!” Once the product is launched, the FAB button can be removed, or replaced with a new message like “Shop Now”.
• Benefit: This builds anticipation and encourages visitors to pre-order before the launch, helping to generate buzz and increase sales before the product is even available.

6. Flash Sales and Limited-Time Discounts

• Use Case: A beauty brand running a Flash Sale for 24 Hours.
• How It Works: The FAB button appears only for the duration of the flash sale (e.g., from midnight to 11:59 PM on a single day). The button would display “Limited Time Offer – 40% Off” to create urgency. Once the sale ends, the button is automatically hidden.
• Benefit: By using Location Rule by Date, the button becomes a tool for driving urgency and ensuring customers act quickly, without cluttering the website once the sale is over.

7. Time-Based Offer for Subscription Services

• Use Case: A streaming service offering a limited-time sign-up discount.
• How It Works: The FAB button can be set to display a promotional offer like “Get 30% Off Your First 3 Months” during a specific period, such as a month-long sale or a special subscription offer. After the set period ends, the button hides.
• Benefit: This allows for targeted promotions based on the timing of the offer and can boost sign-ups during a promotional window, while keeping the website free of outdated offers afterward.

8. Non-Profit and Fundraising Campaigns

• Use Case: A charity promoting a fundraising drive during a specific period.
• How It Works: The FAB button can appear for a month-long campaign with a message like “Donate Now to Support Our Cause”, ensuring that the fundraising CTA is visible during the campaign dates.
• Benefit: By using the Location Rule by Date, non-profits can increase visibility for their campaigns, driving donations during critical times without the distraction of fundraising appeals once the campaign is over.

9. Specific Day of the Week Offers

• Use Case: A fitness studio offering weekly discounts or classes on a specific day.
• How It Works: The FAB button can be set to appear only on specific days (e.g., every Wednesday) with a message like “Join Us This Wednesday for 10% Off Your Membership”. After the day passes, the button hides.
• Benefit: By restricting FAB visibility to certain days of the week, you can ensure that users are only prompted with relevant offers or CTAs when it’s most applicable.

10. Back-to-School Promotions

• Use Case: A stationery brand running a back-to-school sale.
• How It Works: The FAB button can be scheduled to appear for the entire back-to-school period (e.g., from August 1st to September 30th) with a message like “Shop Now for Back-to-School Discounts!”. Once the promotion ends, the button disappears automatically.
• Benefit: This ensures that students and parents can access the offer during the crucial back-to-school shopping period without being distracted by outdated messages after the sale ends.

11. Limited-Time Free Trials

• Use Case: A software company offering a free trial for a limited time.
• How It Works: The FAB button can display a “Start Free Trial” offer that appears only for the first 30 days of a new user’s subscription period. After that, the button is hidden automatically.
• Benefit: This allows the company to promote their free trial effectively within the trial period, while avoiding clutter once the user has either upgraded or the trial period has expired.

12. VIP or Exclusive Member Access

• Use Case: A membership-based business offering exclusive deals for VIP members during specific months.
• How It Works: The FAB button is visible to VIP members only during their exclusive offer period, such as a limited-access event or special discounts available from June 1st to June 30th. The button can disappear automatically when the offer expires.
• Benefit: This ensures that VIP members are only exposed to exclusive content or offers when they are eligible, and that it doesn’t distract other visitors with irrelevant content.

13. Time-Based Lead Generation Campaigns

• Use Case: A B2B service provider running a lead generation campaign with a time-sensitive free consultation offer.
• How It Works: The FAB button can be programmed to show a CTA like “Book a Free Consultation” for a limited time, such as from July 1st to July 15th, generating leads for new prospects. Once the timeframe passes, the button disappears.
• Benefit: This helps create urgency among leads to book a free consultation while the offer is available, and automatically removes the CTA once the campaign concludes.

14. Birthday or Anniversary Offers

• Use Case: An online store offering birthday or anniversary discounts.
• How It Works: The FAB button can appear on a customer’s birthday or during their account’s anniversary month, offering a personalized discount like “Happy Birthday – Enjoy 20% Off Your Next Purchase!” Once the month ends, the button disappears.
• Benefit: This allows businesses to offer personalized and timely incentives to customers, enhancing their experience and encouraging loyalty without overwhelming them with irrelevant offers later.

15. Event Registration for Conferences or Webinars

• Use Case: A conference or webinar website offering a limited-time early bird registration discount.
• How It Works: The FAB button can display “Early Bird Registration – Save 15%” during the first two weeks of the registration period. Once the early bird offer expires, the button hides automatically.
• Benefit: This helps to create a sense of urgency for potential attendees to register early, without cluttering the page after the discounted registration period has ended.

16. Time-Based User Feedback Requests

• Use Case: A SaaS company seeking user feedback after a specific usage period.
• How It Works: The FAB button can be shown after a user has used the product for a set number of days (e.g., after 7 days of using the product), prompting them with a message like “Share Your Feedback – Help Us Improve!”. After the feedback window is closed, the button disappears.
• Benefit: This ensures that users are asked for feedback at the right moment, increasing response rates while preventing the button from showing to users who are no longer in the feedback window.

17. Flash Promotions for New Users

• Use Case: A subscription-based service offering flash discounts for new sign-ups.
• How It Works: The FAB button can appear to new users with a message like “Get 30% Off Your First Month” during the first 48 hours after signing up. Once the window closes, the button disappears.
• Benefit: This approach targets new users with a time-limited incentive, encouraging them to take advantage of the discount immediately while maintaining a clean user interface afterward.

Conclusion

Incorporating FAB’s Location Rule by Date feature into your website is a smart way to boost user engagement and improve conversion rates. By strategically timing your call-to-action buttons, you can ensure your content remains relevant and compelling throughout the year. Whether you’re running time-sensitive promotions or seasonal campaigns, FAB’s location rule helps streamline your website’s functionality without extra effort.

Take advantage of this powerful feature and make your website work smarter for you – engaging users when they are most likely to take action.