Introduction: Unlock VIP Treatment for Your Best Customers

In the bustling landscape of online retail, a significant challenge many WooCommerce store owners face is not just attracting customers, but retaining and effectively rewarding their most valuable, high-spending clientele. How do you make those dedicated shoppers feel truly appreciated and incentivize them to return? 

This is where the Floating Awesome Button (FAB) WordPress plugin steps in as a game-changer. FAB isn’t just about adding pretty buttons; it’s a comprehensive engagement tool designed to elevate your customer loyalty and significantly boost your sales.

At the heart of FAB’s power for e-commerce lies its groundbreaking WooCommerce Apply Coupon by Total Spend feature. This innovative functionality allows you to effortlessly identify and offer exclusive, automated discounts to your elite shoppers based on their cumulative spending. No more manual tracking or generic promotions; imagine a system that automatically recognizes and rewards your best customers with just one click.

Throughout this article, you’ll discover precisely how to implement this powerful feature, understand the immense benefits of a spend-based coupon strategy, and learn why FAB is the easiest, most intuitive solution for transforming your WooCommerce loyalty program. Get ready to turn your high-value customers into even more devoted brand advocates!

The Power of Rewarding High Spenders: Why It Matters?

Rewarding high-spending customers is more than just a nice gesture—it’s a strategic marketing tool that drives significant business results. When you create an effective rewards program, you encourage customer loyalty, boost sales, and build lasting relationships. 

Here’s why rewarding your best customers is so crucial:

1. Increased Customer Lifetime Value (CLV)

• Why it matters: High spenders contribute significantly to your business’s profitability. By offering rewards, you incentivize them to make more frequent and larger purchases over time.

• Benefit: According to recent data, loyal customers spend up to 25% more per year than those who don’t redeem rewards. By engaging your best customers with personalized incentives, you increase their overall value to your business.
  In fact, repeat buyers spend 67% more than new customers, which directly boosts your Customer Lifetime Value (CLV).

2. Drive Sales and Boost Average Order Value (AOV)

• Why it matters: Loyalty programs are proven to drive more frequent purchases and higher spending per transaction. When customers are rewarded for their spending, they’re motivated to spend more to unlock better rewards.

• Benefit: A study found that 58% of consumers report increasing their spending with brands that offer loyalty programs. This effect is even more pronounced in the 25-44 age group, where 67% of consumers increased their spending due to loyalty rewards. Top-performing loyalty programs have been shown to drive 12-18% revenue growth, with the best programs boosting revenue from members by 15-25% annually. FAB’s tiered rewards system encourages customers to spend more to access exclusive rewards, significantly boosting Average Order Value (AOV).

3. Enhance Customer Engagement

• Why it matters: Engaged customers are more likely to return, make repeat purchases, and become brand advocates. Loyalty programs provide the perfect framework for fostering engagement and maintaining ongoing interactions with your customers.

• Benefit: Research shows that 75% of consumers will favor a brand that offers a loyalty program. FAB’s WooCommerce Apply Coupon by Total Spend feature creates continuous opportunities for customers to engage, unlocking rewards and encouraging regular visits. This strong customer interest in loyalty programs leads to more frequent interaction, ensuring your brand remains top-of-mind.

4. Strengthen Emotional Connections and Brand Affinity

• Why it matters: Personalized rewards create deeper emotional bonds with your customers. When customers feel valued through special offers, they develop a stronger attachment to your brand.
• Benefit: Customers who feel appreciated are more likely to become long-term supporters. The psychological satisfaction of reaching a goal within a reward program creates a powerful sense of achievement, which deepens brand affinity and ensures repeat business. This emotional connection is what transforms casual buyers into loyal brand advocates.

5. Valuable Data Collection

• Why it matters: Loyalty programs not only incentivize purchases but also provide valuable insights into customer behavior. This data is essential for refining marketing strategies, product offerings, and customer relationships.
• Benefit: By tracking customer behavior, preferences, and purchase histories, FAB’s loyalty program helps businesses personalize marketing efforts. This rich data can be used to target high-value customers with tailored promotions, creating a more personalized shopping experience that resonates with each individual.

6. Reduced Churn Rate

• Why it matters: Rewarding high spenders helps reduce churn by keeping customers engaged and loyal. The more customers feel valued, the less likely they are to stop shopping with you.

• Benefit: Reward programs play a crucial role in retaining customers. Customers who redeem rewards are far more likely to return, keeping your revenue steady and growing. As churn decreases, you can reduce customer acquisition costs, leading to a more cost-effective and sustainable business model.

7. Increased Referral and Advocacy

• Why it matters: Loyal customers are often your best advocates. When they feel valued, they are more likely to refer your brand to friends and family.
• Benefit: Referred customers are typically more profitable and have a higher lifetime value than customers acquired through other channels. By offering rewards, you incentivize customers to refer friends, expanding your customer base and creating a snowball effect that generates new business with little extra effort.

Rewarding high-spending customers is more than just about giving discounts. It’s a strategic approach that drives increased sales, boosts customer engagement, and strengthens brand loyalty. With FAB’s WooCommerce Apply Coupon by Total Spend feature, you can maximize customer lifetime value, reduce churn, and create a personalized shopping experience that keeps customers coming back for more. Loyalty programs aren’t just a nice-to-have; they’re an essential part of a sustainable growth strategy for any e-commerce business.

Meet the Floating Awesome Button (FAB): Your All-in-One Engagement Tool

If you’re looking to reward repeat customers, boost engagement, and simplify the shopping experience on your WooCommerce store, the Floating Awesome Button (FAB) is a powerful tool designed to achieve all this and more. This dynamic WordPress plugin revolutionizes how you interact with your most loyal customers, making the application of exclusive coupons tied to their order history easier and more intuitive than ever before.

What is the Floating Awesome Button (FAB)?

The Floating Awesome Button (FAB) is a game-changing WordPress plugin that introduces dynamic, interactive buttons to your website, keeping them always in view as visitors scroll. While it’s versatile enough for anything from social media sharing to prompting newsletter sign-ups, its true power for this discussion lies in its ability to offer a seamless and highly engaging way to present targeted rewards, driving better conversions and fostering deeper customer loyalty.

FAB offers a crucial capability for e-commerce stores: it can be configured as an “Apply Coupon” button, allowing customers to instantly add a pre-defined discount to their cart with just one click. This general coupon application is incredibly convenient, eliminating the need for customers to remember or type in complex codes. Building on this, one of its most powerful and specific features, relevant to our discussion, is the “WooCommerce Apply Coupon by Total Customer Spend” functionality, which directly enables the sophisticated loyalty programs we’re about to explore.

Key Features of FAB

1. Floating Action Button (FAB)
   FAB’s floating action button stays on the screen as users browse, making sure that your promotions are just one click away, no matter where they are on your site. You can add buttons for Customer Support, Social Sharing, Newsletter Sign-up, and many more.
2. Supports Popups and Toasts
   Use popups or toast notifications to grab your customers’ attention and highlight your discount offers.
3. WooCommerce Dedicated Features
   FAB is designed to integrate seamlessly with WooCommerce, allowing you to add special features, such as Apply Coupon, Cart Reminder, Add to Cart, Buy Now, and many more.
4. Always Visible
   FAB keeps your button visible as visitors scroll, ensuring that customers will never miss an opportunity to apply a coupon.
5. Fully Customizable
   Tailor the button’s design, size, color, and position to match your website’s branding.
6. Location Rules
   Set location-based rules to control where and when the button appears.
7. User-Friendly Setup
   No technical knowledge required! FAB is easy to install and configure, making it perfect for store owners who want a hassle-free way to boost conversions.

Why Use FAB for Spend-Based Coupon Application?

• Visibility That Won’t Be Missed
  FAB ensures your loyalty discount offer is consistently visible to qualified customers. As they navigate your site, they’ll never miss the chance to see and apply a coupon they’ve earned, making it significantly more likely they’ll complete their purchase and return again. Therefore, it will directly impact customer retention.
• One-Click Convenience for Loyal Customers
  Customers can apply their hard-earned discounts with a single click, no matter where they are on your site. No more searching for promo codes or navigating to specific pages to redeem their loyalty reward—FAB makes it super simple and instant, improving the user experience.
• Boost Engagement & Conversions
  FAB enhances user engagement by creating a dynamic and interactive experience tailored to your loyal customers. The more user-friendly and rewarding your site feels, the more likely customers are to take action, boosting conversion rates and driving repeat sales.
• Friction-Free Shopping for VIPs
  FAB removes the hassle often associated with redeeming loyalty rewards. With the spend-based coupon button always available and ready to apply exclusive discounts, loyal customers will experience a seamless checkout, reducing cart abandonment and fostering greater satisfaction.
• Automated, Relevant Rewards
  FAB’s integration with WooCommerce means your spend-based coupon offers are delivered precisely when a customer qualifies, making every offer highly relevant and impactful, which directly contributes to higher Average Order Value (AOV) and stronger customer loyalty.

FAB is truly the ultimate tool for enhancing your WooCommerce store’s user experience and effortlessly building a robust customer loyalty program. By integrating FAB’s dynamic, always-visible, and automatically triggered coupon button, you can elevate your store’s performance, consistently reward repeat customers, and drive significant growth.

Deep Dive: FAB’s WooCommerce Apply Coupon by Total Spend Feature

The “WooCommerce Apply Coupon by Total Spend” feature, powered by the Floating Awesome Button (FAB) plugin, is a dynamic and powerful tool designed to reward your high-value customers. By seamlessly integrating with WooCommerce’s coupon system, FAB allows you to offer personalized discounts based on the total amount a customer has spent in your store. This system drives loyalty, boosts Average Order Value (AOV), and enhances Customer Lifetime Value (CLV) by rewarding customers for their ongoing support.

How It Works: Targeting High Spenders with Personalized Coupons

FAB’s WooCommerce Apply Coupon by Total Spend feature works through a series of steps, combining customer data tracking, personalized rewards, and seamless interactions. 

Here’s how it all comes together:

1. Customer Data Tracking

In the background, a comprehensive WooCommerce loyalty or automation plugin (e.g., WPLoyalty, FunnelKit Automations) continuously tracks each customer’s cumulative spending over time. This historical spending data is essential for identifying your most valuable customers—those who are eligible for rewards once they reach a certain spending threshold.

2. Threshold Trigger

Once a customer’s total spend crosses a predefined threshold (e.g., $500, $1000), they become eligible for a special reward. This threshold is customizable to fit your business model and goals.

3. FAB Activation

The Floating Awesome Button plugin detects when a customer qualifies for the reward based on their total spend. Once the threshold is reached, FAB dynamically activates a prominent floating action button to alert the customer about their earned reward. This is a direct and engaging call-to-action that enhances user experience and encourages immediate interaction.

4. Coupon Application

When the customer interacts with the FAB-powered button, one of several actions can take place:

• Coupon Code Display: Alternatively, a unique coupon code can be revealed in a modal popup, which the customer can manually enter at checkout. This method adds an element of exclusivity and can be delivered via email for future use.
• Redirection: In some cases, customers may be redirected to a special landing page or their “My Account” section, where their VIP status and available rewards are highlighted, further deepening their engagement with your brand.

5. WooCommerce Coupon Functionality

The coupons themselves are created and managed within WooCommerce’s standard coupon settings, providing a range of options to tailor the discounts to your needs:

• Discount Type: You can choose between various types of discounts, such as a percentage discount (e.g., 10% off), a fixed cart discount (e.g., $20 off the total cart), or a fixed product discount (e.g., $5 off a specific item).
  
• Coupon Amount: You define the value of the discount based on your objectives, ensuring that the reward aligns with the customer’s spending behavior.
• Usage Restrictions: You can apply restrictions such as minimum and maximum spend to ensure the discount is applied within desired parameters. For example, a 15% discount may only apply to orders over $100, keeping the promotion profitable.
• Usage Limits: You can control how many times a coupon can be used overall or per customer. This prevents abuse of the system while still providing value to your best customers.

Integrating with WooCommerce’s Robust Coupon System

The true power of this feature lies in its integration with WooCommerce’s advanced coupon system. FAB leverages this robust system to allow a variety of discount options, which can be tailored to suit your business needs:

• Percentage Discount: A certain percentage off the total cart value or specific products.
• Fixed Cart Discount: A fixed dollar amount off the entire cart.
• Fixed Product Discount: A set discount on specific products.

Moreover, WooCommerce enables you to set usage restrictions for coupons. For example, you could configure a coupon to be valid only when a customer’s cart subtotal exceeds $100. This ensures that your discounts remain profitable while still rewarding loyal customers.

Why FAB is the Perfect Front-End Solution

FAB’s user-friendly interface and seamless integration with WooCommerce’s coupon system make it an ideal tool for e-commerce stores looking to reward high spenders. The floating button or popup notification serves as an engaging visual reminder, encouraging customers to claim their rewards without navigating away from their shopping experience. By making these loyalty rewards easily accessible and highly visible, FAB ensures that your best customers feel valued and motivated to continue purchasing from your store.

Total Customer Spend vs. Number of Orders: Choosing Your Loyalty Metric

When designing a loyalty program, choosing the right metric to reward customers is key to aligning incentives with your business goals. Two of the most commonly used metrics are Total Customer Spend and Number of Orders (or purchase frequency). Each of these metrics has its advantages and disadvantages, so understanding your business objectives is crucial in making the right choice.

1. Total Customer Spend: Rewarding High-Value Transactions

Why It Matters:

• Total Customer Spend focuses on the monetary value a customer brings to your business over time. 
• Rewarding customers based on their total spend directly encourages them to make higher-value transactions, which boosts the Average Order Value (AOV).

Benefit:

• This metric is especially effective for businesses looking to increase overall revenue and identify their most profitable customers. 
• For example, a customer who spends $1000 might receive a higher tier of bonus points or a more substantial discount. 
• This approach motivates customers to consolidate their purchases with one brand to reach higher spending tiers, ultimately boosting Customer Lifetime Value (CLV).

Ideal For: 

• Businesses aiming to drive higher-value transactions and grow their total revenue
• For example, high-end retailers or those selling premium products.

2. Number of Orders: Rewarding Frequent Purchases

Why it matters: 

• On the other hand, Number of Orders (or purchase frequency) focuses on how often a customer makes purchases, regardless of the transaction value. 
• Rewarding based on purchase frequency encourages customers to return to your store more often, leading to habitual buying behavior.

Benefit: 

• This strategy is particularly beneficial for businesses that prioritize consistent engagement and want to improve customer retention while reducing churn. 
• For example, offering rewards after a customer places a certain number of orders, say, 5 orders within a set time frame.
• This strategy can incentivize customers to make repeat purchases, keeping them engaged with your brand.

Ideal For: 

• Businesses with lower price points or subscription models, where frequent, smaller transactions are common.
• For example, e-commerce stores with everyday products or services.

3. Combining Both Metrics: Maximizing Customer Engagement

In many cases, businesses benefit from combining both metrics to create a comprehensive loyalty program. By offering rewards for both high spenders and frequent buyers, you can create a more engaged customer base and maximize overall customer lifetime value. For instance, a tiered loyalty system could reward both high-value customers and those who make frequent purchases, creating a balanced approach that incentivizes both spending and engagement.

Choosing the Right Metric for Your Business

The decision between rewarding total spend versus purchase frequency ultimately depends on your specific sales model and the customer behavior you wish to encourage. By understanding your business needs and goals, you can tailor your loyalty program to best align with your objectives, ensuring that the rewards are meaningful and effective.

Here’s a comparison to help in choosing the appropriate metric:

Selecting the right loyalty metric—Total Customer Spend or Number of Orders—is crucial in shaping customer behavior and achieving your business goals. While Total Spend focuses on driving higher transaction values, purchase frequency encourages repeat business and customer retention. Many advanced loyalty programs successfully combine both, creating a holistic approach that maximizes customer lifetime value and fosters a strong, loyal customer base.

Implementing FAB’s Total Spend Coupon Feature: A Step-by-Step Guide

Setting up FAB’s WooCommerce Apply Coupon by Total Customer Spend feature for your WooCommerce store is quick, simple, and incredibly effective at boosting customer loyalty. Before you begin, ensure that both WooCommerce and the FAB plugin are installed and activated on your WordPress site. Once that’s done, you can easily create a seamless, one-click coupon application that rewards your customers for their continued support.

Follow these steps to set up this powerful feature and start rewarding your loyal customers based on their cumulative spending milestones:

1. Install and Activate the FAB Plugin

• Go to your WordPress Dashboard.
• Navigate to Plugins > Add New.
• Search for “Floating Awesome Button”.
• Click Install Now, then click Activate to get started.

2. Set Up FAB for WooCommerce Spend-Based Coupons

• In your WordPress dashboard, go to FAB > Add New FAB.
• From the available options, select the WooCommerce Apply Coupon by Total Customer Spend button.
• Click on the option to start configuring the feature specifically for your store’s spend-based rewards.

3. Define the Coupon Conditions (Total Spend)

• Go to the Location Rules setting within the FAB button configuration.
• Set the conditions based on total customer spend:
  1) Choose the spend threshold (e.g., “$100 spent,” “$250 spent,” or “$500 spent”).
  2) Set the condition to apply the coupon when the customer’s total historical spend reaches or exceeds the specified amount.

4. Add Your Call-to-Action

• In the Button Text field, write an engaging call-to-action that highlights the reward, such as:
  – “You’ve Earned a Reward! Click for 15% Off!“
  – “VIP Status Achieved! Apply Your Exclusive Discount Now!“
  – “Thanks for Spending $X! Claim Your Special Offer!“
• Ensure the button is linked to the coupon application so that the relevant, pre-defined coupon is applied automatically when clicked.
• Enable Persuasively option to display a persuasive popup that informs users when the coupon can be applied. Set the condition via FAB’s Location Rules.

5. Style and Position Your Button

• Choose a button color that not only matches your website design but also stands out for easy visibility, grabbing attention without being intrusive.
• Select the ideal button position (e.g., bottom-right, bottom-left, or another strategic spot on the page) where it’s accessible but doesn’t obstruct content.
• Ensure the button is mobile-responsive, adjusting settings for various screen sizes to provide a seamless user experience on all devices.

6. Choose an Icon

• Select a relevant icon that complements your store’s theme and the reward message, such as a gift box, star, or shopping cart with a badge.
• Adjust the icon color to ensure it stands out and is clearly visible against the button’s background.

7. Add a Tooltip

• Enable “Always Display” for the button text or a short tooltip to keep the reward message visible at all times, making it unmistakably clear to customers that they’ve earned a reward.
• Optionally, set a Countdown Timer to display the time remaining before the coupon expires, encouraging a sense of urgency and prompting immediate action.
• Adjust the font color to align with your branding, ensuring easy readability.

8. Set Display Rules for Maximum Impact

Utilize FAB’s powerful Location Rules to precisely control when and where the spend-based coupon button appears, targeting your most valuable customers:

• Time Rules – Show the button during peak shopping hours or specific promotional windows.
• Day Rules – Highlight discounts on particular days of the week (e.g., “Weekend VIP Rewards”).
• Date Range – Perfect for limited-time offers or seasonal promotions tied to total spend (e.g., “Black Friday Elite Spender Discount”).
• Post Type – Display the button only on specific pages, like product pages, cart pages, or the checkout page, where customers are actively engaging with their purchase.
• Specific Page – Target the button to show only on the checkout page or cart page for immediate application, reducing cart abandonment.
• Conditional Tags – Show the button based on specific conditions, such as “only for logged-in users” (crucial for tracking total spend), or even “if customer has spent X amount.”

9. Save and Preview

• Once you’ve customized all your settings, click Save to apply your changes.
• Crucially, preview your site on both desktop and mobile devices to ensure the button looks great, functions smoothly, and the spend-based coupon is triggered correctly for eligible customers. Test different spend scenarios (if possible on a staging site) to confirm the functionality.

By following these simple steps, you’ll have a powerful, automated, and dynamic WooCommerce loyalty program in place. Your high-spending customers can easily take advantage of their earned, spend-based discounts with just one click, creating a seamless and engaging shopping experience that drives higher conversions and boosts Average Order Value (AOV), reinforcing their customer loyalty.

Best Practices for Maximizing Your Spend-Based Coupons

To truly maximize the impact of your spend-based coupons and ensure they drive both revenue and customer loyalty, strategic implementation is key. It’s not enough to simply offer a discount; the offer needs to be appealing, clearly communicated, and continuously optimized to resonate with your high-value customers. By following these best practices, you can transform a simple discount into a powerful loyalty engine using FAB’s WooCommerce Apply Coupon by Total Spend feature.

Here are best practices for leveraging FAB’s total spend coupon feature:

By following these best practices, businesses can turn ordinary discounts into powerful loyalty magnets that not only reward customers but also fuel long-term growth. This approach ensures that every investment in rewarding your high-spending customers delivers real, measurable returns, from skyrocketing sales and improved customer retention to stronger brand advocacy that brings in even more loyal fans.

More Than Just One Feature: FAB’s Comprehensive Coupon Options

FAB’s WooCommerce plugin offers various ways to apply coupons automatically based on customer behaviors and cart conditions. This flexibility allows you to tailor your loyalty strategies to perfectly fit your business goals. 

Here’s how you can use these powerful features to enhance your store’s performance:

• Apply Coupon After Last Order
  Reward your customers immediately after their most recent purchase. This feature encourages fast repeat business by incentivizing customers to come back and shop again, boosting customer retention.
• Apply Coupon by Cart Quantity
  Increase average order value (AOV) by incentivizing customers to add more items to their cart. This feature automatically applies a discount when a certain number of items are added to the cart, encouraging larger purchases.
• Apply Coupon by Cart Subtotal
  Want to drive higher spending per transaction? This feature rewards customers with a discount when their cart subtotal reaches a specified amount, encouraging them to add more items to their cart.
• Apply Coupon by Cart Weight
  For businesses that deal with specific product types or shipping considerations, this feature is invaluable. Discounts are applied based on the total weight of items in the cart, helping you tailor offers to your specific product needs.
• Apply Coupon for Logged-in Customers
  Create exclusive offers for your registered users, strengthening the sense of community and exclusivity. This encourages customers to log in and engage more frequently with your store.
• Apply Coupon by Number of Customer Orders
  Reward your customers by offering discounts based on the number of orders they’ve placed in your store. This feature allows you to incentivize repeat purchases, encouraging customers to make more purchases to unlock a reward.
• Apply Coupon (General)
  Use this versatile option for general promotions or one-off campaigns, offering flexibility in running various types of discounts across your store.

Additional WooCommerce Enhancements with FAB

Beyond just coupon applications, FAB also offers a variety of features that improve the overall shopping experience and help increase conversions. Here’s a look at some of these powerful capabilities:

• Featured Product
  Highlight your best-selling or featured products using dynamic buttons or popups, ensuring your top products get the attention they deserve and are more likely to be purchased.
• Cart Reminders
  Send gentle nudges to shoppers who have items left in their abandoned carts, encouraging them to complete their purchase and reducing cart abandonment.
• Buy Now
  Simplify the checkout process by offering quick buy buttons, allowing customers to make faster purchases. This feature helps convert browsers into buyers quickly.
• Promotional Toasts
  Utilize seasonal and themed toast notifications to announce limited-time offers, flash sales, or special promotions. These pop-ups add urgency and excitement to your campaigns.

Conclusion: Transform Your WooCommerce Loyalty Strategy Today

In the dynamic world of e-commerce, building lasting customer loyalty is no longer a luxury but a necessity for sustainable growth. The ability to identify, appreciate, and actively reward your high-spending customers is a game-changer, fostering deeper relationships and transforming casual shoppers into fervent brand advocates.

The Floating Awesome Button (FAB), particularly with its powerful WooCommerce Apply Coupon by Total Customer Spend feature, emerges as the ultimate solution for achieving this. This button specifically works by tracking a logged-in customer’s cumulative spending across all their past orders on your WooCommerce store. Once their total spend reaches a pre-defined threshold you set, the FAB button magically appears, offering them a one-click way to apply a special, earned discount to their current cart. It’s an automated, highly personalized reward system that removes friction and highlights their VIP status.

By embracing FAB, you’re not just adding a button to your website; you’re implementing a strategic tool that boosts average order value (AOV), enhances customer retention, simplifies the user experience, and drives repeat purchases.

The future of e-commerce loyalty is personalized, automated, and seamlessly integrated. FAB puts you at the forefront of this trend, enabling you to build a robust, data-driven loyalty program that directly translates into increased sales and a thriving customer base. Stop leaving money on the table and start treating your best customers like the VIPs they are. 

Install FAB today and watch your WooCommerce store flourish with engaged, loyal, and high-spending customers!