In the fast-paced world of e-commerce, capturing and maintaining customer attention is crucial. Studies Optinmonster show that the average conversion rate for e-commerce websites is approximately 2.86% , highlighting the need for effective tools to engage visitors.

One such tool is the Floating Awesome Button (FAB) plugin for WordPress, designed to enhance user interaction and boost sales through customizable floating action buttons and pop-ups.

What is the Floating Awesome Button?

The Floating Awesome Button is a versatile WordPress plugin that allows website owners to create customizable sticky action buttons.

These buttons can serve various purposes, such as calls-to-action, smooth scroll-to-top functionality, or displaying custom pop-ups containing blocks, shortcodes, widgets, and links.

By integrating FAB into your website, you can provide visitors with quick access to important features, thereby enhancing their overall experience and encouraging conversions.

Key Features of FAB

– Customizable Floating Action Buttons: Create buttons that align with your website’s design and branding, ensuring a seamless user experience.

– WooCommerce Integration: Directly link to products, carts, or sales, making it easier for customers to make purchases.

– Elementor Compatibility: Utilize Elementor’s drag-and-drop builder to design and manage buttons and pop-ups without any coding knowledge.

– Variety of Icons and Animations: Choose from over 1,500 icons and 25+ animations to make your buttons engaging and visually appealing.

– Lightweight and SEO-Friendly Design: FAB is optimized to ensure it doesn’t slow down your website, maintaining fast load times which are crucial for SEO.

 5 Ways FAB Supercharges Your E-Commerce Strategy

In the fast-paced world of online shopping, every second counts. Customers demand instant access to products, promotions, and support—without the hassle of scrolling or searching.

Floating Awesome Button (FAB), the ultimate WordPress plugin, transforms your e-commerce site into a sales powerhouse with its sleek Floating Action Button (FAB) design and unmatched versatility.

FAB acts as a 24/7 virtual sales assistant, guiding visitors toward key actions like showcasing flash deals, linking to your WooCommerce catalog, or collecting emails via newsletter signups—all with a single click. Here’s how FAB can supercharge your e-commerce strategy and boost conversions.

1. Capturing Visitor Attention

Pop-ups are one of the most effective tools for grabbing visitor attention and encouraging immediate action.

According to Wisernotify top-performing pop-ups can achieve conversion rates as high as 42.5%. With FAB, you can create timely, relevant pop-ups that direct visitors toward essential actions such as signing up for newsletters or checking out current promotions.

2. Increasing Conversion Rates

Strategically placed pop-ups can significantly boost your conversion rates. Research from Wisernotify shows that countdown timer pop-ups can increase mobile conversion rates by 112.93%.

FAB allows you to create engaging, high-converting pop-ups that nudge visitors toward immediate actions—whether it’s grabbing a limited-time offer or completing a purchase before time runs out.

3. Highlight WooCommerce Products & Promotions

FAB helps you showcase products and promotions with eye-catching CTAs like “Limited-Time Offer” or “Top Sellers”. Use FAB to link directly to:

– Product modals showcasing discounts or bundles
– Seasonal sales pages(e.g., Black Friday or holiday deals)
– Cart recovery pop-ups for abandoned purchases

4. Drive Conversions with Smart Call-to-Actions

Convert casual browsers into paying customers with well-placed call-to-action buttons:
– Add a “Buy Now” button for high-demand items
– Promote free shipping thresholds (e.g., “Spend $50 More for Free Shipping!”)
– Link to loyalty programs or gift card pages

5. Grow Your Audience with Social Media & Newsletter Signups

FAB also makes it easy to expand your audience and grow your email list:
– Float Instagram, Facebook, and TikTok icons to boost your follower count
– Add a “Subscribe” modal for your newsletter campaigns
– Offer exclusive discounts for email signups to encourage visitors to join your list

6. Streamline Support & Reduce Cart Abandonment

Keep your visitors engaged with instant access to support:
– Add a floating “Live Chat”or  FAQ button 
– Link to  sizing guides , return policies, or  booking forms

7. Enhance Mobile UX for On-the-Go Shoppers

FAB’s mobile-first design ensures seamless navigation for on-the-go shoppers. With fast load times and responsive behavior, FAB helps your site perform better and ranks higher in search engines, giving you a competitive edge in mobile commerce.

How to Get Started with FAB

Step 1: Install the Plugin

This step guides users on how to **install and activate the Floating Awesome Button plugin** from the WordPress dashboard. It’s a simple process:

1. Go to your WordPress dashboard.
2. Navigate to Plugins > Add New.
3. Search for Floating Awesome Button.
4. Click Install, then Activate.

Step 2: Customize Your Button

Once installed, users can access the FAB settings to start customizing their buttons:
1. Choose what type of button you want (e.g., Call-to-Action, Scroll-to-Top, or Custom Pop-Up).

2. Adjust the button’s appearance, color, size, position, and animation to match your brand’s style.

Step 3: Implement Pop-Ups

FAB allows you to create custom pop-ups for announcements, promotions, or forms:
1. Define what your pop-up will display—promotional offers, product showcases, or sign-up forms.
2. Set triggers for when the pop-up appears, such as time delays, scroll percentage, or exit intent.
3. Test the pop-up to ensure it works flawlessly on different devices and browsers.

Free vs. Pro Version

Free Version:
– Unlimited customizable floating buttons.
– Basic pop-up functionality.
– Access to over 1,500 icons and 25+ animations.

Pro Version ($4.99/month):
– Advanced pop-up customization options.
– Additional animations and filters.
– Priority customer support.
– Enhanced features like auto-trigger functionalities and device-specific filtering.

Conclusion

Incorporating the Floating Awesome Button Plugin into your e-commerce website can significantly enhance user engagement and boost sales.

By leveraging customizable floating buttons and pop-ups, you can guide visitors toward key actions, reduce cart abandonment, and create a more interactive shopping experience.

Don’t miss out on the opportunity to elevate your e-commerce strategy—try FAB today and witness the positive impact on your conversions.

Resource

– Floating Awesome Button Plugin
– Popup stats