The Floating Awesome Button (FAB) is a versatile and easy-to-use WordPress plugin that adds interactive floating buttons to your website. It provides a simple way to increase user engagement by displaying action buttons that stay visible as visitors scroll through the page. Whether you want visitors to contact you, sign up for a newsletter, or easily return to the top of the page, FAB makes it incredibly simple.

One of its most powerful features is the Location Rule by Month, which enables you to control when the FAB button appears based on the month. This customization allows for better targeting of your audience, ensuring that the right message is delivered at the right time. In this article, we will explore how FAB Location Rules by Month can enhance your website’s performance and improve your seasonal marketing strategies.

What is FAB Location Rule by Month?

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The Location Rule by Month feature in the Floating Awesome Button (FAB) plugin enables you to configure when the FAB button appears on your website based on specific months of the year. Essentially, this allows you to tailor the visibility of the FAB to coincide with relevant marketing campaigns, promotions, or seasonal content.

For instance, if you run a holiday promotion in December, you can set the FAB button to only appear during that month. Similarly, if you want to promote a summer sale, you can configure the FAB to appear only between June and August. This gives you full control over your website’s interactivity, ensuring that users are presented with timely calls to action when it’s most relevant to them.

By leveraging FAB’s Location Rule by Month, you can better align your website’s user interface with seasonal trends, special events, or even specific time-sensitive offers. This ensures a more personalized experience for your visitors and can help boost conversions.

Benefits of Using FAB Location Rule by Month

The Location Rule by Month feature of the Floating Awesome Button (FAB) plugin offers a variety of powerful benefits, enabling you to strategically enhance your website’s performance and user engagement. Here’s an expanded look at the key advantages:

• Customization for Seasonal Experiences:
  FAB allows you to display different buttons depending on the month, which is particularly valuable for websites that engage in seasonal promotions. Whether you’re celebrating Christmas, running a New Year’s sale, or offering a summer discount, FAB enables you to create a seamless user experience that reflects the time of year. For example, you could set FAB to show a special “Holiday Offer” button in December, and a “Back-to-School” button in August. Customizing the FAB button appearance according to these seasonal moments helps visitors feel that your website is fresh, timely, and relevant.
• Targeted Campaigns:
  With the Location Rule by Month, you can set the FAB to display specific call-to-action buttons and popups based on a targeted campaign. This enhances your marketing strategy by ensuring your promotions are visible only during the periods that matter most. For instance, in February, a “Valentine’s Day” promotion could be featured, whereas in October, you might highlight a “Halloween Sale.” Aligning your FAB buttons with seasonal events not only makes your website more engaging but also increases the chances of conversions since visitors are exposed to timely offers that align with their current needs or interests.
• Increased Conversion Rates:
  Relevance is key in converting website visitors into customers. By showing FAB buttons at the right time, you ensure that your audience is presented with offers that feel pertinent to them. For example, users who land on your site during the holiday season are likely more interested in deals related to gifts or festive events, rather than a generic button. FAB’s Location Rule by Month can boost conversion rates by ensuring that only the most relevant buttons are shown at any given time. This increases the likelihood that users will engage with your content, sign up for newsletters, make a purchase, or perform any other desired action.
• Improved User Experience:
  FAB Location Rules help tailor the user interface to the time of year or a particular promotional period, which significantly enhances the overall user experience. When visitors see a website that feels current and dynamic, it builds trust and satisfaction. For instance, a user browsing your site during a sale period will appreciate seeing a prominent button for “Special Offers” or “Flash Sale,” which encourages them to explore your products more deeply. This personalized experience leads to a stronger connection with your audience and a higher likelihood of return visits.
• Efficient Content Management:
  One of the major advantages of using FAB Location Rules is how it simplifies content management. Rather than manually adjusting the visibility of call-to-action buttons every month or season, you can automate the process. Once you’ve set the rules for each month, FAB takes care of when and where the buttons appear. This allows for hands-off, efficient management of your website’s interactivity. You can focus on the bigger picture, like planning campaigns or creating new content, while FAB handles the timely appearance of buttons and popups. This saves you both time and effort, ensuring your site remains responsive and up-to-date.
• Streamlined Marketing Efforts:
  Marketing teams often struggle to keep their messaging consistent and relevant throughout the year. By utilizing FAB Location Rules, marketing campaigns can be streamlined and synchronized with your website’s design. For example, you might decide to display a “Spring Sale” button in March or an “Easter Special” in April. By using FAB’s Location Rule by Month, you can ensure that these messages are only visible during the relevant period, aligning your site with the goals of your marketing strategy and eliminating the need for constant content updates.
• Better Tracking and Analytics:
  Another advantage of FAB Location Rules is that they allow for better tracking of how well your seasonal campaigns are performing. By knowing exactly when and where your FAB buttons are visible, you can track which months are bringing in the most user engagement and conversions. This data can be invaluable for future planning, as it helps you understand which types of seasonal promotions work best and when they should be launched. You can also assess the effectiveness of specific calls to action, which allows for more informed decisions in future campaigns.

How to Set Up FAB Location Rule by Month

Setting up Location Rules for specific pages in the Floating Awesome Button (FAB) plugin is simple and doesn’t require any technical knowledge. Here’s how to get started:

Step 1: Install and Activate the FAB Plugin

First, ensure that you have the Floating Awesome Button (FAB) plugin installed and activated on your WordPress website.

• Navigate to your WordPress Dashboard.
• Go to Plugins > Add New.
• Search for “Floating Awesome Button”.
• Click Install Now and then Activate the plugin once it is installed.

Step 2: Add New or Edit FAB Button

Once the plugin is activated, go to the FAB settings page to either create a new FAB button or edit an existing one.

• To edit an existing FAB button: Go to Admin > FAB > All FAB. Click on the Edit button for the FAB button you want to modify.
• To add a new FAB button: Go to Admin > FAB > Add New FAB. Here, you’ll create a new floating button and configure its settings.

Step 3: Enable Location Rules

In the FAB settings page, locate the Location Rule section. Here, you can specify conditions for when and where your button should appear. Firstly, you can select location type to Schedule > Day, then select the operator is equal to / is not equal to , finally you’ll be presented with a dropdown menu that allows you to select which month you want to apply.

Step 4: Save Your Changes

Once you’ve set up your location rules, click Save to apply the settings.

• Now, your floating button will only appear on the specified month based on the location rules you’ve selected. This helps to tailor the user experience and ensure your call-to-action buttons appear where they are most relevant and impactful.

Real World Use Cases

One of the most powerful uses of the Location Rule by Month in the Floating Awesome Button (FAB) plugin is to create seasonal campaigns that resonate with your audience. Below are a few examples of how you can use FAB to target specific months and enhance your marketing efforts:

• Holiday Promotions (December)
  The holiday season is one of the busiest times for online businesses. With FAB’s Location Rule by Month, you can create a “Holiday Sale” button that only appears during December. This could link to special discounts, limited-time offers, or a Christmas-themed product collection. You can also customize the button to feature festive colors like red, green, or gold, and use icons like Christmas trees or snowflakes to make the button stand out.
• Back-to-School Offers (August/September)
  As students prepare for the new school year, you can set up a “Back-to-School Sale” button that appears in August and September. This can direct visitors to discounted school supplies, clothing, or educational resources. FAB’s Location Rule by Month ensures that your audience sees these targeted offers right when they need them, increasing the chances of them making a purchase.
• Valentine’s Day Deals (February)
  With FAB, you can use the Location Rule by Month to showcase special promotions for Valentine’s Day in February. A button could pop up that leads users to gift ideas, special romantic packages, or limited-time offers for couples. Customize the button with heart icons, pink colors, and other Valentine-themed visuals to create an eye-catching call to action that will catch the attention of visitors during the love-filled month.
• Summer Sales (June-August)
  If your business runs a summer sale or offers seasonal products, setting up a “Summer Sale” button for the months of June through August can help increase visibility and engagement. Whether you’re offering discounts on outdoor furniture, vacation packages, or summer clothing, the Location Rule by Month allows you to align your FAB button with your summer marketing efforts. The button could feature bright, sunny colors like yellow and orange, with icons like sun and beach motifs.
• Black Friday and Cyber Monday Deals (November)
  In November, when many businesses run Black Friday and Cyber Monday promotions, FAB’s Location Rule by Month allows you to prominently display a “Black Friday Special” button. This can guide users to exclusive deals and time-limited offers. By ensuring that the button is only visible in November, you avoid cluttering the site with unnecessary promotional buttons during other months. The button design can include bold text like “Black Friday Deals” and use black and red colors to catch attention.
• Spring Promotions (March-May)
  As the weather warms up, you can use FAB’s Location Rule by Month to display “Spring Sales” from March to May. This could be an excellent time to promote new arrivals, clearance items, or special events. The button could include floral designs, pastel colors, or seasonal imagery like flowers or rainbows to give it a fresh, welcoming look that matches the spirit of spring.
• New Year’s Resolution Campaign (January)
  Start the year strong by displaying a “New Year, New You” button during January. This could link to offers on fitness programs, self-help books, or productivity tools. Use fresh, motivating visuals like fireworks or fireworks icons to resonate with people’s New Year’s resolutions.
• Easter Sales (March/April)
  Create an “Easter Special” button to appear during March or April, linking to Easter-themed products or discounts. The button can feature pastel colors, Easter egg icons, or bunny designs to appeal to your audience during the holiday season.
• Mother’s Day Promotions (May)
  A “Mother’s Day Gifts” button in May can help you target customers who are looking for the perfect gifts. Whether you’re selling flowers, jewelry, or experiences, FAB’s Location Rule by Month lets you tailor your message to highlight these special offers for Mother’s Day.
• Halloween Specials (October)
  For Halloween, use FAB to display a “Spooky Deals” button that promotes themed products or discounts. Customize the button with creepy visuals like pumpkins, ghosts, or cobwebs, and set it to appear only in October. This could work well for costume shops, candy stores, or any business celebrating the spooky season.
• End-of-Year Clearance Sales (December)
  Another seasonal opportunity in December is the “Year-End Clearance” sale. Set up a FAB button that appears at the end of the year, promoting last-minute offers to help customers close out the year with discounts. This could feature text like “Clearance Sale – Last Chance!” and vibrant, attention-grabbing colors.
• Fall Promotions (September-November)
  Fall is a great time for discounts on cozy products like sweaters, blankets, or hot beverages. You can set up a “Fall Sale” button that is visible from September through November. The button can feature autumn colors like orange, brown, and gold, and include icons such as leaves or pumpkins.
• Wedding Season (June-August)
  The summer months are often popular for weddings. Use FAB to display a “Wedding Special” button during these months. This could direct visitors to wedding-related products such as dresses, gifts, or packages. Customize the button with elegant designs like rings or floral decorations.
• Fitness and Health Campaigns (January-May)
  If your business is in the fitness or wellness industry, target health-conscious users with a “Get Fit in 2025” button during the first few months of the year. This can guide users to fitness programs, health supplements, or workout gear. Use clean, motivational designs to inspire action.
• National Holidays (Varies by Country)
  Depending on where you’re located, you can align FAB buttons with national holidays like Independence Day (July 4th in the U.S.), Labour Day (May 1st in many countries), or Thanksgiving (November in the U.S.). Use the Location Rule to ensure that these buttons only appear during the relevant time frame.
• Travel and Vacation Offers (June-August)
  If you offer travel services, such as booking trips, hotels, or vacation packages, a “Summer Vacation Deals” button can be displayed during the summer months. You could also offer special discounts on travel gear or summer essentials. Customize the button with sunny imagery, beach themes, or tropical designs.
• Product Launches (Any Month)
  If you’re launching a new product, FAB’s Location Rule can help you spotlight the launch with a “New Product Alert” button. This can be displayed during the month of the product release, helping drive attention to the launch. You can also customize the button with visuals that match the new product’s branding or theme.
• Flash Sales (Any Month)
  For short, time-limited promotions, FAB’s Location Rule by Month allows you to run “Flash Sale” buttons that appear for a specific period, such as a few days or a week. You can create urgency by using bold fonts like “Hurry, Limited Time Offer!” and bright, attention-grabbing colors to increase urgency and drive sales.

Why FAB Location Rule by Month is Essential for Seasonal Marketing

The Location Rule by Month feature of the Floating Awesome Button (FAB) plugin is an invaluable tool for businesses that want to tailor their marketing campaigns to specific times of the year. Here’s why it’s so essential for seasonal marketing:

• Alignment with Marketing Strategy
  Seasonal marketing is all about timing. To make your promotions and content as effective as possible, they must be aligned with the current season, holiday, or event. FAB’s Location Rule by Month ensures that your buttons and popups only appear when they’re most relevant to your audience. Whether it’s a summer sale or a winter holiday promotion, this feature lets you focus your marketing efforts when they matter most.
• Increased Customer Relevance
  When customers visit your website, they want to see relevant offers that match their needs at the time. If they’re shopping for Christmas gifts, they’ll appreciate seeing a “Holiday Deals” button. If it’s summer, they’ll respond better to a “Summer Sale” button. By displaying the right message at the right time, FAB ensures a more personalized experience, which is crucial for engaging customers and increasing conversions.
• Encouraging Urgency
  Limited-time offers are proven to boost conversions because they create a sense of urgency. FAB Location Rules let you show buttons that promote flash sales, limited-time offers, and exclusive discounts during specific months. The timing of these offers encourages customers to act quickly, increasing the likelihood of a sale. The more relevant and time-sensitive the offer, the more likely users will click and take action.
• Streamlined Content Management
  Managing content that changes with the seasons can be a hassle, especially when it comes to updating call-to-action buttons. With FAB’s Location Rule by Month, you can automate the process of displaying month-specific buttons without needing to manually update your website each time the season changes. This makes seasonal marketing much easier to implement and ensures that your website is always fresh and up-to-date.
• Improved Customer Retention
  By consistently offering timely, relevant content through FAB’s Location Rules, you’ll not only attract new visitors but also improve customer retention. Visitors will appreciate the tailored experience and are more likely to return to your website the following year to see the same great seasonal offers. In addition, by syncing your FAB button visibility with your overall seasonal marketing plan, you reinforce brand consistency, helping to build long-term customer loyalty.
• Optimized for Conversion
  Customizing your FAB buttons based on the time of year makes it easier to align your site’s messaging with your sales goals. For example, if you’re focused on boosting sales for a particular season, setting up FAB to show the most relevant offers during that period ensures your calls to action are optimized for conversion. Whether it’s promoting a winter collection in December or a back-to-school sale in August, FAB ensures you reach customers with the right message when it counts.

Conclusion

The Location Rule by Month feature in the Floating Awesome Button (FAB) plugin is an essential tool for businesses looking to optimize their website’s engagement throughout the year. By leveraging this feature, you can tailor your FAB buttons to match specific months, seasonal promotions, and holidays, offering a more personalized and relevant experience for your visitors. Whether you’re promoting a Holiday Sale in December, a Summer Discount in June, or a Back-to-School offer in August, FAB ensures that your call-to-action buttons are always timely and impactful.

Using FAB’s Location Rule by Month helps you create targeted campaigns, boost conversion rates, and improve customer retention by delivering the right message at the right time. By following best practices such as customizing your button designs, planning ahead for seasonal campaigns, and monitoring performance, you can maximize the effectiveness of your FAB buttons and make your website work harder for you.

Ultimately, FAB’s Location Rule by Month helps streamline your seasonal marketing efforts, making your website more engaging, user-friendly, and effective in converting visitors into customers. With just a few simple steps, you can ensure your website stays dynamic, relevant, and ready to deliver the best possible user experience year-round.