In today’s fast-paced digital world, ensuring that your website is engaging and user-friendly is essential to converting visitors into loyal customers. One simple yet highly effective tool that can help you achieve this is the Floating Awesome Button (FAB). This WordPress plugin allows you to add eye-catching floating buttons that stay visible as users scroll through your site.

FAB’s Location Rule by Day feature takes this functionality to the next level by allowing you to control when the button is displayed based on the day of the week. Whether you want to promote special offers on weekends, encourage newsletter sign-ups on Mondays, or just keep your website tidy by only showing buttons when needed, this feature makes it easy to tailor your user experience. In this article, we’ll explore how the Location Rule by Day works and how you can use it to boost engagement and conversions on your website.

What is the FAB Location Rule by Day?

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The Location Rule by Day is a feature within the Floating Awesome Button (FAB) plugin that allows you to control when your floating button appears on your website based on the day of the week. This feature gives you the flexibility to choose specific days when your button will be shown, ensuring that it aligns with your content or marketing goals.

For example, if you want your visitors to sign up for a newsletter every Monday, you can set the FAB to appear only on that day. Similarly, if you have a weekend promotion, you can set the FAB to be visible only on Saturdays and Sundays. This targeted approach helps you stay relevant and maximize the effectiveness of your buttons, ensuring that users only see them when they are most likely to take action.

By customizing the appearance of the FAB button based on days, you not only enhance the user experience but also ensure that your website remains clean and uncluttered, showing buttons only when they are most relevant to your visitors.

Benefits of Using Location Rule by Day

The Location Rule by Day feature in the Floating Awesome Button (FAB) plugin provides significant advantages for enhancing user interaction, improving website organization, and ultimately boosting conversions. Here’s an expanded view of how this feature can benefit your website:

• Increased Relevance and Personalization: In the modern digital landscape, personalization is key to driving engagement. When you use FAB’s Location Rule by Day, you are able to tailor your floating button’s visibility to specific days of the week. For example, you might want to push a weekend sale or highlight a flash promotion on Fridays or Saturdays. This creates a sense of urgency and makes the button more relevant to visitors who are likely browsing with that specific intention. On the other hand, you can choose to show a “Start the Week Right” motivational message or content on Mondays, aligning with how your audience interacts with content throughout the week. By showing the right message at the right time, you can connect with visitors in a way that feels more authentic and valuable.
• Improved User Engagement and Action Rates: The Location Rule by Day feature ensures that your website’s buttons aren’t just floating around aimlessly but are instead engaging visitors at strategic moments. When users encounter relevant calls to action at the appropriate time, they’re more likely to take action. For example, showing a “Weekend Discount” button on Fridays or a “Start Your Week with Us” button on Mondays taps into the natural rhythms of user behavior, thus increasing the chances that visitors will engage with your site and convert. It also allows you to align your marketing strategy with consumer habits, making your content more compelling and timely. When the buttons appear based on days, you create a more seamless experience where users feel like the site is actively anticipating their needs.
• Reduced Clutter on Your Website: A clean and streamlined website layout is crucial for maintaining a positive user experience. By using Location Rule by Day, you avoid bombarding visitors with buttons that may not be relevant at certain times. For instance, if you’re only offering a particular promotion on the weekend, you don’t want that button to appear on weekdays when users are less likely to care about it. FAB allows you to configure the button to show only when it’s contextually appropriate. This helps you maintain a tidy layout and ensures that visitors don’t feel overwhelmed by too many calls to action. This level of control over button visibility improves both the aesthetic quality and usability of your site, making it more pleasant for users to navigate.
• Better Targeting of Different Audience Segments: Different days of the week may have varying levels of traffic or different types of visitors. For instance, weekdays might see more professional visitors, while weekends could attract casual browsers looking for special deals. By setting Location Rule by Day, you can tailor your approach to target these specific user segments more effectively. For example, you might opt to show a corporate offer button on weekdays, while weekend visitors might be more interested in a leisure-related promotion. This targeted approach not only maximizes the impact of your buttons but also ensures that you’re providing content that resonates with the right audience at the right time.
• Enhanced Campaign Effectiveness: With Location Rule by Day, you can tie specific campaigns to particular days, amplifying the impact of your promotions. For example, if you’re running a “Monday Motivation” campaign or “Throwback Thursday” promotion, FAB allows you to make sure the right button appears for those campaigns, ensuring your audience is aware of and engaged with your offers. This level of customization ensures your campaigns stay on track and deliver results.

By incorporating Location Rule by Day, you’re optimizing the visibility and effectiveness of your floating buttons while maintaining an organized and user-focused website. The ability to target specific days with tailored content makes your website more dynamic and adaptable to user behavior, which in turn improves the overall user experience and boosts conversions.

How to Set Location Rule by Day in FAB

Setting up Location Rules for specific pages in the Floating Awesome Button (FAB) plugin is simple and doesn’t require any technical knowledge. Here’s how to get started:

Step 1: Install and Activate the FAB Plugin

First, ensure that you have the Floating Awesome Button (FAB) plugin installed and activated on your WordPress website.

• Navigate to your WordPress Dashboard.
• Go to Plugins > Add New.
• Search for “Floating Awesome Button”.
• Click Install Now and then Activate the plugin once it is installed.

Step 2: Add New or Edit FAB Button

Once the plugin is activated, go to the FAB settings page to either create a new FAB button or edit an existing one.

• To edit an existing FAB button: Go to Admin > FAB > All FAB. Click on the Edit button for the FAB button you want to modify.
• To add a new FAB button: Go to Admin > FAB > Add New FAB. Here, you’ll create a new floating button and configure its settings.

Step 3: Enable Location Rules

In the FAB settings page, locate the Location Rule section. Here, you can specify conditions for when and where your button should appear. Firstly, you can select location type to Schedule > Day, then select the operator is equal to / is not equal to , finally you’ll be presented with a dropdown menu that allows you to select which day you want to apply.

Step 4: Save Your Changes

Once you’ve set up your location rules, click Save to apply the settings.

• Now, your floating button will only appear on the specified day based on the location rules you’ve selected. This helps to tailor the user experience and ensure your call-to-action buttons appear where they are most relevant and impactful.

Case Studies or Examples

Here, we will explore how real businesses from various industries have leveraged the Location Rule by Day feature of Floating Awesome Button (FAB) to tailor their user experience, increase conversions, and target specific audiences at the right time. These case studies provide concrete examples of how this feature can be used strategically across different business models.

1. E-commerce Website Promoting Weekend Discounts
   • Business Type: Online Fashion Retailer
   • Strategy:
     • The retailer wanted to increase sales during weekends when customers are more likely to browse and shop.
     • They used the Location Rule by Day to show a “Weekend Sale – 20% Off” button only on Saturdays and Sundays.
   • Results:
     • Increased conversions during the weekend, as the button was shown at the right time when customers were actively seeking deals.
     • The targeted approach prevented the button from cluttering the page on weekdays, resulting in a cleaner, more focused website.
2. News Website Encouraging Newsletter Sign-Ups on Mondays
   • Business Type: Online News Platform
   • Strategy:
     • The website wanted to boost newsletter sign-ups, especially at the beginning of the workweek.
     • By using the Location Rule by Day, they displayed the “Start Your Week with the Best News” button only on Mondays.
   • Results:
     • The newsletter sign-ups increased as visitors, who were catching up on news on Mondays, were prompted with a relevant call to action.
     • This targeted approach also kept the website from being overloaded with unnecessary buttons during other days, improving user experience.
3. Fitness Blog with Weekly Workout Challenges
   • Business Type: Fitness and Wellness Blog
   • Strategy:
     • The blog regularly ran weekly workout challenges and wanted to boost participation by targeting users at the start of the week.
     • Using Location Rule by Day, they set the “Join Our Weekly Challenge” button to appear every Monday, encouraging users to start their fitness journey for the week.
   • Results:
     • Sign-ups for the challenge significantly increased, as the CTA was aligned with users’ typical behavior of setting fitness goals at the beginning of the week.
     • The blog remained focused and clutter-free, as the button appeared only when relevant.
4. Event Planning Website Highlighting Upcoming Events on Weekends
   • Business Type: Event Planning Company
   • Strategy:
     • The event planning company wanted to promote weekend events without overcrowding their website with irrelevant buttons during weekdays.
     • They used the Location Rule by Day feature to show a “Book Your Ticket for This Weekend’s Event” button only on Fridays and Saturdays.
   • Results:
     • Higher conversion rates for ticket sales, as the CTA was shown when users were most likely to purchase tickets for weekend events.
     • The approach minimized clutter and created a sense of urgency for weekend attendees, making it more effective.
5. SaaS Company Offering a “Trial Offer” on Fridays
   • Business Type: Software-as-a-Service (SaaS) Company
   • Strategy:
     • The SaaS company wanted to increase sign-ups for its free trial, especially on Fridays when users were more likely to explore new tools over the weekend.
     • Using Location Rule by Day, they displayed the “Sign Up for Free Trial” button only on Fridays to create a sense of urgency.
   • Results:
     • Increased sign-ups as users took advantage of the trial offer when they had more free time to explore the service over the weekend.
     • The button’s visibility on Fridays created a timely prompt that led to higher conversions and more users trying out the service.
6. Real Estate Website with Special Offers on Tuesdays
   • Business Type: Real Estate Agency
   • Strategy:
     • The real estate agency wanted to drive more traffic to their listings during the middle of the week, when users were likely to engage more actively.
     • They used Location Rule by Day to display a “Discover New Listings” button only on Tuesdays, targeting users at the start of their search for properties.
   • Results:
     • An increase in traffic and engagement on Tuesdays, as users clicked the button to discover new listings.
     • The button’s visibility was aligned with the agency’s target audience’s browsing habits, keeping the website clean and relevant without overwhelming visitors.
7. Food Delivery Website Offering Weekly Specials on Wednesdays
   • Business Type: Food Delivery Service
   • Strategy:
     • The food delivery service wanted to highlight weekly specials and discounts, which were offered every Wednesday.
     • Using the Location Rule by Day, they configured the FAB button to display the “Wednesday Special – 15% Off” offer only on Wednesdays.
   • Results:
     • Increased orders and engagement from customers who were looking for mid-week discounts.
     • The feature helped maintain a clean interface, with buttons only visible when users were most likely to act on them.
8. Health and Wellness Shop Offering “Buy One, Get One Free” Promotion on Fridays
   • Business Type: Health and Wellness Retailer
   • Strategy:
     • The shop runs a recurring promotion every Friday, offering “Buy One, Get One Free” on selected health products.
     • By using the Location Rule by Day, they made the promotion button appear only on Fridays, ensuring that users saw the offer when they were most likely to take advantage of it.
   • Results:
     • Higher conversion rates on Fridays, with users more inclined to buy due to the time-limited promotion.
     • The site was kept clean and user-friendly, without overloading the page with unnecessary buttons during the rest of the week.
9. Non-Profit Organization Promoting Donation Campaigns on Specific Days
   • Business Type: Non-Profit Organization
   • Strategy:
     • The non-profit organization launched donation campaigns on specific days, such as “Giving Tuesday” and “World Charity Day.”
     • They used the Location Rule by Day feature to only display the “Donate Now” button on these particular days, aligning with the campaign’s timing.
   • Results:
     • Higher donation rates on campaign days, as the button appeared at the right time to encourage action.
     • The organization effectively used this targeted approach to raise funds without cluttering the site on days without campaigns.
10. Restaurant Highlighting Daily Specials
    • Business Type: Local Restaurant
    • Strategy:
      • The restaurant offered daily specials, such as “Taco Tuesday” and “Fish Fry Friday,” and wanted to make sure the specials were highlighted on the right days.
      • Using Location Rule by Day, the restaurant showed the relevant special’s FAB button only on the day it was being served.
    • Results:
      • Increased foot traffic and online orders for the specific day’s featured dish.
      • Visitors appreciated the relevance of the button, which changed daily according to the menu, making the website experience more engaging.
11. Digital Marketing Agency Offering Limited-Time Consultations
    • Business Type: Digital Marketing Agency
    • Strategy:
      • The agency wanted to promote free consultations for new clients, but only on the first Monday of every month.
      • By using Location Rule by Day, the “Free Consultation” button was shown only on the first Monday of each month, aligning with their monthly campaign.
    • Results:
      • The agency experienced an increase in sign-ups for consultations specifically on that day, attracting new leads.
      • This approach helped the agency stay focused in their promotions, showing the button only when it was most relevant to their users.
12. Travel Blog Promoting Seasonal Travel Packages on Certain Days
    • Business Type: Travel Blog and Agency
    • Strategy:
      • The blog featured seasonal travel packages, with promotions running for a limited period each season.
      • Using the Location Rule by Day, they set the FAB button to appear only on the days that coincided with the start of each new season’s promotion.
    • Results:
      • Increased visitor engagement, as users knew when the seasonal offers were available.
      • The blog maintained a clean, distraction-free interface, only showing the travel deals when they were relevant.
13. Online Learning Platform Offering Weekly Webinars
    • Business Type: Online Learning Platform
    • Strategy:
      • The platform offers a series of educational webinars every Thursday evening.
      • They set the Location Rule by Day to show the “Register for This Week’s Webinar” button only on Thursdays, leading up to the event.
    • Results:
      • Higher registration rates for the webinars, with users seeing the CTA right before the event.
      • This strategic use of the feature helped the platform boost sign-ups without overwhelming users during the rest of the week.
14. Subscription Box Service Featuring Monthly Themes on Specific Days
    • Business Type: Subscription Box Service
    • Strategy:
      • The subscription box service wanted to showcase a monthly theme for its offerings, such as “Spring Awakening” in April or “Holiday Treats” in December.
      • By using Location Rule by Day, they configured the FAB button to appear only at the start of each new month, corresponding with the theme’s launch.
    • Results:
      • Subscribers were drawn to the new themes, leading to higher engagement rates and more sign-ups for the service.
      • The feature allowed them to promote seasonal or monthly themes in a focused, non-disruptive manner.
15. Online Bookstore Promoting New Releases on Tuesdays
    • Business Type: Online Bookstore
    • Strategy:
      • The bookstore released new books every Tuesday and wanted to highlight these releases for eager readers.
      • They used Location Rule by Day to ensure the “New Releases – Shop Now” button appeared only on Tuesdays.
    • Results:
      • Increased click-through rates for new releases as users were alerted to the new books on the correct day.
      • The website maintained a clean interface while highlighting fresh content for customers.

These case studies illustrate how businesses across different sectors have strategically used FAB’s Location Rule by Day feature to target users at the most opportune times. By aligning button visibility with the audience’s needs and habits on specific days of the week, businesses can significantly enhance user engagement, boost conversions, and create a cleaner, more efficient website.

Conclusion

The Location Rule by Day feature of Floating Awesome Button (FAB) is a powerful tool that allows you to target your audience more effectively by controlling when your floating buttons appear based on the day of the week. This feature enables businesses to tailor their website’s calls to action to specific times, ensuring that visitors see the most relevant offers, promotions, and messages when they are most likely to engage.

By implementing this feature, you can:

• Increase the relevance of your website’s content and offers by aligning them with users’ natural browsing habits.
• Improve user engagement and conversion rates by showing the right message at the right time.
• Maintain a clean, uncluttered website that only displays buttons when they are most impactful, ensuring a more streamlined and user-friendly experience.

From e-commerce websites and service providers to educational platforms and event organizers, the Location Rule by Day feature has proven beneficial across various industries. The case studies above demonstrate how this feature can be strategically applied to boost conversions, enhance customer experience, and increase the effectiveness of your website’s calls to action.

If you’re looking for a simple, effective way to optimize user interaction on your site, Location Rule by Day in FAB is the tool you need. It’s a smart way to make your website more engaging and user-friendly, while helping you reach your goals and maximize conversions.